Apple’s IBeacon Set To Track You While You Shop For IPhones, Macs



Apple’s iBeacon set to track you while you shop for iPhones, Macs
The feature, which made its appearance on iOS 7, can trcak consumers in-store to determine where they are and provide insight into what they could be doing in the Apple Store. [Read more]    
http://feedproxy.google.com/~r/cnet/tcoc/~3/yleIQ-yhzuM/story01.htm

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S.F. Giants and MLB Use iBeacons to Engage Fans



The San Francisco Giants team is one of twenty MLB clubs using new iBeacon technology to engage baseball fans. WSJ’s Linda Freund reports.

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Will Businesses Bite Into Apple’s iBeacon?



Apple’s location-tracking iBeacon allows apps to directly target users with advertisements and deals when a customer is in range of specific items. So how exactly does it work, and where can you use it? WSJ’s Niki Blasina explains.

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IBeacon: Smartphones and Privacy I The Feed



People take their smartphones everywhere, and keep extraordinary amounts of information on them. So obviously marketers are always coming up with new ways to use that data.

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