iBeacons provide iOS apps the opportunity to detect when a mobile user is in proximity and provide them additional services and messages. In this video for anyone just starting out with iOS, we look at building a vanilla iOS app to support iBeacons (using the iOS Core Location framework and CLBeaconRegion). If you are a seasoned iOS developer we recommend you look at the next video which covers what features Oracle Mobile Cloud Service can provide you to make your job easier when working with iBeacons.
There are many possible use cases of iBeacons.
The retail, travel and tourism industry are already actively experimenting with Beacons and bluetooth LE.
Today we will showcase the use of iBeacons combined with a world cup memory game within the city centre of Enschede.
But first a bit more about beacons: iBeacons are based on Bluetooth 4.0 Low Energy. Beacons simply send out a signal. As soon as the phone is within a specified range and is accepting the beacons signal, the beacon can trigger a notification. Bluetooth LE is supported on newer generations of iOS and Android.
Next to that, an Universal Unique Identifier is used to distinguish regions. Regions can consist of multiple iBeacons. This makes it possible to define entire shops as one region.
Enjoy this short clip of the world cup memory game. This game can be used to inspire your team to think about the use of iBeacons for your company!
The iBeacon memory game is just an example of how you can use beacon technology for new ways to engage with customers.
Please contact us for beacon solutions for your industry or for an inspirational session with your team.