iBeacons & the Customer Experience

The Digital Tourism Think Tank is pleased to be streaming live, hot topic, Digital Breakfasts throughout summer, for both digital and travel, serving inspirational learning over a coffee and a croissant.

Our first Digital Breakfast in the series will fuel your mind with practical knowledge and opportunities. We will seek to explore how iBeacons can be used to engage your digital visitors, plus, how this technology can be used specifically for your business to raise your sales and improve the visitor experience? We will provide a range of tourism best practices to learn from.

ETOA are partnering with the Digital Tourism Think Tank during the series, to keep you up-to-date on the hottest topics and trends during the summer.


Getting Started With MOCA – Proximity Marketing and iBeacon Platform

Video Tutorial MOCA Proximity Marketing and iBeacon Platform – https://mocaplatform.com/

In this video, we are going to show you how easy it is to use MOCA Platform. MOCA is a mobile cloud marketing platform that turns any mobile app into a powerful marketing tool. Using Bluetooth beacons, geolocation, push notifications and customer insights, MOCA enables the delivery of highly personalized and contextualized marketing campaigns at the right place at the right time. MOCA learns from mobile users to provide their clients the knowledge they need to truly transform their business.

First of all, enter MOCA’s console. On the left-hand side, you can see three tabs that are used for different types of analytics and marketing campaigns. The Apps option: is used for managing and visualizing the data collected from your apps. As you can see, I only have MOCA’s demo application, called MOCA App, although you can add as many as you wish. You can download MOCA demo app here: https://itunes.apple.com/es/app/moca-proximity-experience/id894016460?mt=8

In the next tab we have Beacons – small Bluetooth sensors, used for indoor smartphone tracking. In this account, we’ve registered 3 beacons for testing purposes.

The last tab called «Places», is a tool for managing your geofences and indoor zones. You can choose certain areas on the map to trigger app events. We’ve selected 3 areas; for example, if I choose Madrid, here we have a geofence for Retiro Park that can be resized and moved as you please.

The Targets tab allows you to create segments based on the data collected from your app and launch future targeted marketing campaigns. You can narrow down your target group by choosing different criteria; for example, young women who were in the shop at least once.

The Campaigns tab is used for setting conditions for your marketing campaign. Here you can easily program all the experiences that you are going to send to your users.

In the same console, you have access to all the analytics extracted from your users. Based on that you can create highly-personalized marketing campaigns and target certain groups of users. Moreover, with the campaign analytics you can see the success of your marketing strategy and compare launched campaigns.

To start using MOCA Proximity Marketing Platform you just need to sign up for a free account and download the demo app from the App Store. Give us a try and see how easy is MOCA’s Proximity Marketing Platform. It will help you to increase user engagement and improve your marketing performance.

MOCA Sign Up: https://console.mocaplatform.com/signup