Estimote Beacons – iBeacon-style Bluetooth Smart (LE) sensors

Estimote Beacon is a cheap and small, Bluetooth Smart (Low Energy) device, sometimes also called a ‘mote’. When placed in a physical space, it broadcasts tiny radio signals around itself.

Think about it as a very small lighthouse. Smartphones that are in range are able to ‘hear’ these signals and estimate their location very precisely, as well as communicate with the beacon to exchange data and information.

Apple™, Google™ and Nokia™ have announced recently native support of BLE devices with their latest mobile operating systems and devices.

Read more about Estimote on TechCrunch: or visit Estimote Website

Additional tags:
iBeacon, iBeacons, Bluetooth 4.0, Bluetooth Smart, Bluetooth Low Energy, M2M, sensors, Internet of Things, IoT, Big Data, micro-location, proximity marketing, indoor navigation, indoor location, contextual computing.

ROXIMITY Beacon Demo – iBeacons Demo

Demo of ROXIMITY Beacons (iBeacons) running in our office. Just a quickie demo showing some notifications based on proximity. ROXIMITY Beacons can be fully managed from our web-based dashboard. Available and shipping now!

Aka Beacon ( iBeacon(TM) Compatible Device )

CEATEC 2013で公開しています。

“iBeacon” is a trademark of Apple Inc., registered in the U.S. and other countries.

iBeacon – Q&A – Trigger Distance, Interference, Security 6/9

iBeacon — The Power to Rattle Your Industry or Start a New Company (Filed at Mobile March 2014)

How close do you need to be to interact with an iBeacon? What materials will interfere with my iBeacon signals? Are iBeacons secure, or easy to hack?

In this video series, you’ll discover what iBeacons are and how they work. Kurt McIntire of Vektor Digital shares iBeacon best practices and limitations and shows how big players are capitalizing on this exciting technology.

If you have any questions or are looking to brainstorm about iBeacon, reach out at or @vektordigital on Twitter.

Get the slides here:

Bluetooth 4.0 (BLE) Marketing on i-Devices, ibeacon application demo

Bluetooth low energy, similar to classic Bluetooth, using 2.4GHz ISM band radio for communication. The different part is this mode using simpler modulation and much lower energy. A coin cells can last for months or years. It provides a easier way to transmit less security and simple data communications, in some case even without pairing. Start from BT4.0, BLE mode becomes part of standard Bluetooth feature.

What is LBA, Location-based advertising?
Smartphones are transforming the buying decision process.
In Google’s Mobile In-Store Research, it showcases 79% of smartphone owners are ‘smartphone shoppers’, who use their mobile to assist in shopping, while 9 in 10 of the group use their smartphone for pre-shopping activities such as ‘find location/ directions’, ‘find promo offers’ and ‘find product information’.

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Activity Tracking with Human, Location Services, iBeacon

Inspired by Human, an iOS fitness tracking app, and an app project based on Bluetooth LE technology that I started working on recently, I am talking about iOS location services in this week’s episode of

Updated to version 2.0 the fitness tracking app Human (available on the App Store) is tracking your daily activities like walking, running and biking. Your goal is to move at least 30 minutes a day. The app keeps track of every minute you move actively, all you need to do is taking your iPhone with you – Human monitors your activities in the background.

I am talking about the different technologies on which location services are based in iOS. Did you know that your iPhone uses Wi-Fi networks around you to figure out your current location?

With iOS 7 Apple introduced iBeacon, which is able to locate your device indoor based on Bluetooth LE. It was recently used in New York at Times Square and the MetLife stadium while the Super Bowl took place. It provided advertising and location-specific data to users of the NFL app.

Web site App Human:

Web site:

iBeacon Tech Support

This team focused on automating tech support feedback by using iBeacons. A tech support person would have an iBeacon on their person, and when they departed a location that requested tech support (presumably after assisting them), the app would send a feedback/further requests form automatically to the user(s) to be filled out.