iBeacon: Animated Guide

Beacons (Apple calls them iBeacons™) are small transmitters that are permanently sending a signal in a distance from a few inches/centimeters (close), to a few foot/meters (near) and up to 70 meters to all devices that are listening for such a signal. The devices that listen are all iPhone newer than the iPhone 4s and devices that support Android 4.3 or newer such as a Samsung Galaxy S4. If your device is receiving a signal and it knows what to do with it, it will notify on the device screen about it with a message such as, here is something that might interest you such as a coupon or a special offer.

Supermarket iBeacon beer promotion demo app for SABMiller

We were approached by SABMiller to help them build and test a prototype iPhone application using ibeacons to push location based beer offers to customers in pubs and supermarkets. Read our learnings here http://www.ideasmadedigital.com/home/index/10